Spring & Summer Slay Collection

We know that when it comes to fashion, it's not just about how you look—it's also about how you feel. That's why we offer a wide range of stylish and timeless garments at affordable prices so you can look and feel your absolute best, while capsulizing your wardrobe and multiplying your style options.

Our inventory is constantly growing, so check back often to see what new looks are in store for you!

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We believe In helping women look chic without breaking the bank...

That's why all our clothes are affordable and designed to last. We love classic and timeless styles that stay relevant year after year (and decade after decade). Our digital closet calendars take items you already own and create several new looks with them so you can mix up your wardrobe without spending tons of money on things that will just go out of style anyway

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We believe in the power of a great look, and we believe in the power of feeling good about yourself. We want to help you look and feel amazing, so you can face whatever life throws at you with confidence.

Does this ring a bell?

You’re busy. You don't have time to run around looking for the right outfit, or to get it tailored, or to find a new pair of pants that fit because your old ones aren’t the right size. It’s too much of a hassle yet looking your best is still important to you.

Because you want to feel like a million bucks. Who doesn’t?

That's why we created Suddenly Forty—to make sure that no matter how busy life gets, how much you have on your plate, or how little time you have to put together an outfit, you can still look and feel like the best version of yourself.

Suddenly Forty’s styling services are designed to relieve stress by simplifying wardrobe decisions. We believe that chic, comfort and convenience should be accessible for everyone—we mean everyone! So whether you're a millennial or a baby boomer, we have stylish clothing for you at an affordable price.